Faced with the issue of accelerating business, there are great opportunities for entrepreneurship. By watching companies of different sizes start up, entrepreneurship researchers are being forced to look for ways to shorten startup times.
This is usually taught in universities, and the techniques are practiced in consulting organizations with a step-by-step description of what to do to start a business. Faced with the pressure of the entrepreneurial environment to survive and grow rapidly in the context of a wide variety of enterprises, a search for new project patterns is presented that challenges the linearity of the entrepreneurial process.
The principle lies in the parallel integration of stages of the entrepreneurial process, which are traditionally considered sequential. This will significantly reduce time and increase the likelihood that entrepreneurs will acquire a comprehensive, holistic vision of the business, almost based on the project idea.
Thanks to this approach, we estimate resources and make processes more flexible. The ultimate goal is to get a quality leap from idea to sales. Passing through the key points of creating a prototype of a minimum viable product and selling it. Achieve flexibility and speed in the design cycle.
This is based on the formation of a working group that knows well the process to be carried out and the product to achieve quick effects, as well as reducing costs and minimizing startup time.
To implement this approach, we need, firstly, to get out of the linear culture of work and go to parallelism - the mentality of simultaneity.
Parallel entrepreneurship is a process that most so-called empirical entrepreneurs use. Opportunities and the need for innovation and fast launch make this model a model for achieving high and fast levels of competitiveness. At the same time, reducing the reaction to changes in customers.
Create working groups with trained people. But above all, motivated, capable of versatility and flexibility. Which will be able to make the changes required to implement parallel entrepreneurship.
Obviously, depending on the phase of entrepreneurship we are in, we will need one or another tool. The needs change for each and every type of business.
Therefore, we try to define the phases and indicate the necessary instrument. The success of parallel entrepreneurship lies in aligning all objectives from the outset with a very clear project concept. All phases start at the same time, in parallel, so that a product or service can be developed in the shortest possible time.
Think, create and materialize at the same time.